Any opinions of Klout aside (I'm still a strong skeptic), I like what Mark Schaefer had to say about what makes for online influence - boiled down to its essence.

"The ability to create and move content is the absolute key to online influence."

That's true. It's also really interesting to unpack. How do you *create* content that *moves*? It involves a lot of stuff ... stuff like:
- Knowing your audience: Where they live online; what kind of content they like to consume; how they like to consume it; in what forms they share it
- Creating content that's easy for that audience to FIND, CONSUME and SHARE.

I don't know about Klout. But I definitely agree with Mark that the ability to create and move content is the key to influence. Good one.